As we all continue to wrangle with the usefulness of
wearables like Apple’s Watch and their place in the car,
Hyundai has crafted perhaps the best example yet of the tech’s
potential with its latest Super Bowl 50 ad. Hyundai is among
a few automakers that have integrated wearables with its in-
car infotainment and telematics suite, in this case, Blue Link,
and the automaker’s “First Date” spot zeroes in on the
integration’s vehicle-tracking possibilities.
Or rather, we should say, Kevin Hart homes in on the location
of his Genesis sedan, which he loans to a potential suitor
of his daughter for their date. Hart, of course, tracks the
Genesis’s location—and thus that of his daughter and her man
friend—and uses the intel to foil the young man’s attempts to
get to know her better.
The commercial, besides being pretty funny, works on
multiple levels, connecting with fathers, daughters, and the
young guns who’ve tussled with both, not to mention
consumers who perhaps didn’t realize how tech-savvy
Hyundai has become. ( Hyundai’s other Super Bowl 50 ads,
for the Elantra, show off Blue Link’s voice-activated remote-
start feature that also works through a wearable, as well as its
automatic emergency-braking function.) Also, Kevin Hart is
hilarious. Take a look for yourself:
wearables like Apple’s Watch and their place in the car,
Hyundai has crafted perhaps the best example yet of the tech’s
potential with its latest Super Bowl 50 ad. Hyundai is among
a few automakers that have integrated wearables with its in-
car infotainment and telematics suite, in this case, Blue Link,
and the automaker’s “First Date” spot zeroes in on the
integration’s vehicle-tracking possibilities.
Or rather, we should say, Kevin Hart homes in on the location
of his Genesis sedan, which he loans to a potential suitor
of his daughter for their date. Hart, of course, tracks the
Genesis’s location—and thus that of his daughter and her man
friend—and uses the intel to foil the young man’s attempts to
get to know her better.
The commercial, besides being pretty funny, works on
multiple levels, connecting with fathers, daughters, and the
young guns who’ve tussled with both, not to mention
consumers who perhaps didn’t realize how tech-savvy
Hyundai has become. ( Hyundai’s other Super Bowl 50 ads,
for the Elantra, show off Blue Link’s voice-activated remote-
start feature that also works through a wearable, as well as its
automatic emergency-braking function.) Also, Kevin Hart is
hilarious. Take a look for yourself:
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